:root {
      --ink: #121e2b;
      --muted: #53606a;
      --line: #e7e1db;
      --surface: #ffffff;
      --soft: #f6f3ef;
      --accent: #ed7850;
      --accent-deep: #a84f35;
      --max: 1180px;
      --gutter: clamp(22px, 5vw, 72px);
    }

    * {
      box-sizing: border-box;
    }

    html {
      scroll-behavior: smooth;
    }

    body {
      margin: 0;
      background: var(--surface);
      color: var(--ink);
      font-family: "Inter", "Segoe UI", Arial, sans-serif;
      font-size: 16px;
      line-height: 1.62;
      letter-spacing: 0;
    }

    img {
      display: block;
      max-width: 100%;
      height: auto;
    }

    a {
      color: inherit;
      text-decoration: none;
    }

    .site-header {
      position: sticky;
      top: 0;
      z-index: 30;
      background: rgba(255, 255, 255, 0.96);
      border-bottom: 1px solid var(--line);
      backdrop-filter: blur(12px);
    }

    .nav-wrap {
      max-width: var(--max);
      margin: 0 auto;
      padding: 20px var(--gutter);
      display: flex;
      align-items: center;
      justify-content: space-between;
      gap: 28px;
    }

    .brand {
      display: flex;
      align-items: center;
      min-width: 160px;
    }

    .brand img {
      width: 300px;
      height: auto;
    }

    .menu-toggle {
      display: none;
    }

    .menu-button {
      display: none;
      width: 42px;
      height: 42px;
      border: 1px solid var(--line);
      align-items: center;
      justify-content: center;
      cursor: pointer;
    }

    .menu-button span,
    .menu-button span::before,
    .menu-button span::after {
      display: block;
      width: 20px;
      height: 2px;
      background: var(--ink);
      content: "";
      position: relative;
    }

    .menu-button span::before {
      position: absolute;
      top: -7px;
    }

    .menu-button span::after {
      position: absolute;
      top: 7px;
    }

    .nav-links {
      display: flex;
      align-items: center;
      justify-content: flex-end;
      gap: clamp(18px, 3vw, 34px);
      color: #4b4d50;
      font-size: 14px;
      font-weight: 700;
    }

    .nav-links a {
      padding: 4px 0;
      border-bottom: 2px solid transparent;
      white-space: nowrap;
    }

    .nav-links a:hover,
    .nav-links a[aria-current="page"] {
      color: var(--ink);
      border-color: var(--accent);
    }

    main {
      overflow: hidden;
    }

    .section {
      max-width: var(--max);
      margin: 0 auto;
      padding: clamp(56px, 9vw, 112px) var(--gutter);
    }

    .hero {
      padding-top: clamp(44px, 7vw, 86px);
      display: grid;
      grid-template-columns: minmax(0, 0.94fr) minmax(430px, 1.06fr);
      gap: clamp(34px, 4vw, 60px);
      align-items: center;
    }

    .hero.visual-heavy {
      grid-template-columns: minmax(0, 0.96fr) minmax(430px, 1.04fr);
      gap: clamp(30px, 4vw, 56px);
      align-items: stretch;
    }

    .eyebrow {
      margin: 0 0 18px;
      color: var(--accent-deep);
      font-size: 12px;
      font-weight: 800;
      letter-spacing: 0.14em;
      text-transform: uppercase;
    }

    h1,
    h2,
    h3 {
      margin: 0;
      font-family: Georgia, "Times New Roman", serif;
      font-weight: 600;
      line-height: 1.06;
      letter-spacing: 0;
    }

    h1 {
      max-width: 720px;
      font-size: clamp(44px, 5.8vw, 78px);
    }

    h2 {
      font-size: clamp(34px, 4.4vw, 58px);
    }

    h3 {
      font-size: clamp(23px, 2.2vw, 31px);
    }

    .lead {
      max-width: 700px;
      margin: 28px 0 0;
      color: #28333e;
      font-size: clamp(18px, 1.6vw, 22px);
      line-height: 1.55;
    }

    .category-line {
      max-width: 660px;
      margin: 20px 0 0;
      color: var(--muted);
      font-size: 15px;
      font-weight: 700;
    }

    .hero-actions {
      display: flex;
      flex-wrap: wrap;
      gap: 14px;
      margin-top: 34px;
    }

    .button {
      display: inline-flex;
      align-items: center;
      min-height: 46px;
      padding: 12px 18px;
      border: 1px solid var(--ink);
      background: var(--ink);
      color: #fff;
      font-size: 13px;
      font-weight: 800;
      letter-spacing: 0.08em;
      text-transform: uppercase;
    }

    .button.secondary {
      background: #fff;
      color: var(--ink);
      border-color: var(--line);
    }

    .button:hover {
      background: var(--accent);
      border-color: var(--accent);
      color: #fff;
    }

    .hero-media {
      position: relative;
      min-height: 420px;
    }

    .hero-media::before {
      content: "";
      position: absolute;
      inset: 18px -18px -18px 18px;
      border: 1px solid rgba(237, 120, 80, 0.34);
      border-radius: 8px;
      display: none;
    }

    .hero-media::after {
      content: "";
      position: absolute;
      z-index: 2;
      inset: 0;
      pointer-events: none;
      border-radius: 8px;
      background:
        radial-gradient(circle at 20% 30%, rgba(237, 120, 80, 0.55) 0 2px, transparent 3px),
        radial-gradient(circle at 55% 48%, rgba(237, 120, 80, 0.46) 0 2px, transparent 3px),
        radial-gradient(circle at 78% 68%, rgba(237, 120, 80, 0.42) 0 2px, transparent 3px),
        linear-gradient(128deg, transparent 23%, rgba(237, 120, 80, 0.22) 23.2%, rgba(237, 120, 80, 0.22) 23.8%, transparent 24% 54%, rgba(237, 120, 80, 0.18) 54.2%, rgba(237, 120, 80, 0.18) 54.8%, transparent 55%),
        repeating-linear-gradient(145deg, rgba(255,255,255,0.12) 0 1px, transparent 1px 38px);
      opacity: 0.32;
      mix-blend-mode: screen;
    }

    .hero-media img {
      position: relative;
      z-index: 1;
      width: 100%;
      aspect-ratio: 4 / 3;
      object-fit: cover;
      border-radius: 8px;
      box-shadow: none;
    }

    .hero-media.clean::before,
    .hero-media.clean::after {
      display: none;
    }

    .hero-media.clean img {
      box-shadow: none;
    }

    .hero.visual-heavy .hero-media {
      min-height: 520px;
    }

    .hero.visual-heavy .hero-media img {
      height: 100%;
      min-height: 520px;
      aspect-ratio: auto;
      object-fit: cover;
    }

    .rule {
      height: 1px;
      max-width: var(--max);
      margin: 0 auto;
      background: var(--line);
    }

    .intro-grid {
      display: grid;
      grid-template-columns: minmax(0, 0.88fr) minmax(0, 1.12fr);
      gap: clamp(30px, 5vw, 78px);
      align-items: start;
    }

    .intro-copy p,
    .body-copy p {
      margin: 0 0 18px;
      color: var(--muted);
      font-size: 18px;
    }

    .callout {
      padding: clamp(26px, 4vw, 42px);
      background: var(--ink);
      color: #fff;
    }

    .callout h3 {
      color: #fff;
    }

    .callout p {
      margin: 18px 0 0;
      color: #dbe0e4;
      font-size: 17px;
    }

    .triggers {
      display: grid;
      grid-template-columns: repeat(3, minmax(0, 1fr));
      gap: 1px;
      margin-top: 38px;
      background: var(--line);
      border: 1px solid var(--line);
    }

    .trigger {
      min-height: 214px;
      padding: 30px;
      background: #fff;
    }

    .trigger span {
      display: block;
      margin-bottom: 18px;
      color: var(--accent);
      font-size: 13px;
      font-weight: 900;
      letter-spacing: 0.12em;
      text-transform: uppercase;
    }

    .trigger p {
      margin: 14px 0 0;
      color: var(--muted);
    }

    .decision-strip {
      padding-top: 0;
    }

    .decision-map {
      display: grid;
      grid-template-columns: repeat(4, minmax(0, 1fr));
      border-top: 1px solid var(--line);
      border-bottom: 1px solid var(--line);
    }

    .decision-map div {
      padding: 24px 20px;
      border-right: 1px solid var(--line);
    }

    .decision-map div:last-child {
      border-right: 0;
    }

    .decision-map b {
      display: block;
      margin-bottom: 8px;
      font-family: Georgia, "Times New Roman", serif;
      font-size: 22px;
    }

    .decision-map p {
      margin: 0;
      color: var(--muted);
      font-size: 14px;
    }

    .split {
      display: grid;
      grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
      gap: clamp(34px, 6vw, 84px);
      align-items: center;
    }

    .split img {
      width: 100%;
      aspect-ratio: 4 / 3;
      object-fit: cover;
      border-radius: 8px;
    }

    .split-visual-led {
      grid-template-columns: minmax(0, 1.18fr) minmax(340px, 0.82fr);
      gap: clamp(28px, 4vw, 58px);
      align-items: stretch;
    }

    .split-visual-led > div:first-child {
      min-height: 500px;
    }

    .split-visual-led img {
      height: 100%;
      aspect-ratio: auto;
    }

    .final-cta > img {
      width: 100%;
      aspect-ratio: 4 / 3;
      object-fit: cover;
      border-radius: 8px;
    }

    .final-cta > .cinematic-image {
      aspect-ratio: 16 / 10;
    }

    .final-cta.visual-heavy > img {
      height: 100%;
      min-height: 500px;
      aspect-ratio: auto;
      object-fit: cover;
    }

    .service-list {
      display: grid;
      grid-template-columns: repeat(2, minmax(0, 1fr));
      gap: 1px;
      margin-top: 34px;
      background: var(--line);
      border: 1px solid var(--line);
    }

    .service {
      padding: 28px;
      background: #fff;
    }

    .service strong {
      display: block;
      margin-bottom: 8px;
      color: var(--ink);
      font-size: 17px;
    }

    .service p {
      margin: 0;
      color: var(--muted);
    }

    .band {
      background: var(--soft);
      border-top: 1px solid var(--line);
      border-bottom: 1px solid var(--line);
    }

    .steps {
      display: grid;
      grid-template-columns: repeat(5, minmax(0, 1fr));
      gap: 1px;
      margin-top: 38px;
      background: var(--line);
      border: 1px solid var(--line);
    }

    .step {
      padding: 26px 22px;
      background: var(--soft);
      min-height: 170px;
    }

    .step b {
      display: block;
      margin-bottom: 14px;
      color: var(--accent-deep);
      font-size: 12px;
      letter-spacing: 0.12em;
      text-transform: uppercase;
    }

    .step p {
      margin: 0;
      color: #404c56;
      font-size: 15px;
    }

    .final-cta {
      display: grid;
      grid-template-columns: minmax(0, 1.08fr) minmax(320px, 0.92fr);
      gap: clamp(30px, 5vw, 72px);
      align-items: center;
    }

    .final-cta.visual-heavy {
      grid-template-columns: minmax(0, 0.84fr) minmax(0, 1.16fr);
      gap: clamp(20px, 4vw, 44px);
      align-items: stretch;
    }

    .quote {
      padding-left: 26px;
      border-left: 4px solid var(--accent);
      color: var(--muted);
      font-size: 19px;
    }

    .site-footer {
      border-top: 1px solid var(--line);
      color: var(--muted);
    }

    .footer-inner {
      max-width: var(--max);
      margin: 0 auto;
      padding: 30px var(--gutter);
      display: flex;
      justify-content: space-between;
      gap: 24px;
      font-size: 14px;
    }

    .footer-links {
      display: flex;
      gap: 22px;
    }

    @media (max-width: 980px) {
      .nav-wrap {
        padding-top: 16px;
        padding-bottom: 16px;
      }

      .menu-button {
        display: inline-flex;
      }

      .nav-links {
        position: absolute;
        top: 75px;
        left: 0;
        right: 0;
        display: none;
        flex-direction: column;
        align-items: stretch;
        gap: 0;
        padding: 12px var(--gutter) 22px;
        background: #fff;
        border-bottom: 1px solid var(--line);
      }

      .nav-links a {
        padding: 14px 0;
        border-bottom: 1px solid var(--line);
      }

      .menu-toggle:checked ~ .nav-links {
        display: flex;
      }

      .hero,
      .hero.visual-heavy,
      .intro-grid,
      .split,
      .split-visual-led,
      .final-cta,
      .final-cta.visual-heavy {
        grid-template-columns: 1fr;
      }

      .hero.visual-heavy,
      .split-visual-led,
      .final-cta.visual-heavy {
        align-items: start;
      }

      .hero-media {
        min-height: auto;
      }

      .hero.visual-heavy .hero-media img,
      .final-cta.visual-heavy > img {
        min-height: 320px;
        height: auto;
        aspect-ratio: 4 / 3;
      }

      .split-visual-led > div:first-child {
        min-height: auto;
      }

      .split-visual-led img {
        height: auto;
        aspect-ratio: 4 / 3;
      }

      .triggers,
      .decision-map,
      .steps {
        grid-template-columns: 1fr;
      }

      .decision-map div {
        border-right: 0;
        border-bottom: 1px solid var(--line);
      }

      .decision-map div:last-child {
        border-bottom: 0;
      }

      .service-list {
        grid-template-columns: 1fr;
      }

      .footer-inner {
        flex-direction: column;
      }
    }

    @media (max-width: 620px) {
      .brand img {
        width: 220px;
      }

      h1 {
        font-size: clamp(38px, 12vw, 52px);
      }

      h2 {
        font-size: clamp(30px, 10vw, 42px);
        overflow-wrap: break-word;
      }

      .section {
        padding-top: 46px;
        padding-bottom: 46px;
      }

      .hero {
        padding-top: 34px;
      }

      .hero-media img {
        aspect-ratio: 4 / 3;
      }

      .trigger,
      .service,
      .step {
        padding: 22px;
      }

      .footer-links {
        flex-direction: column;
        gap: 10px;
      }
    }